“PizzaExpress is delighted to have achieved 100% of food waste going to Anaerobic Digestion and diverted from landfill” Guy Croot, Head of Distribution, PizzaExpress


The first PizzaExpress restaurant opened in Soho, London in 1965 and today it is one of the UK’s most popular casual dining destinations with over 450 outlets and more than 6,000 employees. SWR manage waste at the 330 high street restaurants.


The issues

In 2014 PizzaExpress Waste Initiative was developed; with minimal segregation of recycling and food waste in kitchens the business faced significant charges for general waste collections. There was scope to reduce costs and improve the environmental impact of the group.


SWR’s solution


The restaurants have very different back of house and bin areas as well as producing varied volumes of waste. Analysis and benchmarking of all restaurants was undertaken to ensure the best solutions; models were developed to fit the needs of the business. Introducing food waste collections made the largest impact.



PizzaExpress trained over 6000 staff about the Food Waste Initiative, SWR supported this with visual communication tools at all sites to act as reminders.


Account Manager and +1 Squad

SWR introduced the +1 Squad as part of the CS team to provide a proactive service to PizzaExpress sites, they identify where improvements can be made and recommend solutions to the restaurant teams. The success of the team is demonstrated by exceeding 99% service levels.



  • Onsite recycling up from 52% to 87% of all waste, overall landfill diversion at 99%
  • In 2014, 17% of PizzaExpress restaurants had food waste collections in place compared with 98% by the end of 2016
  • Over 3000 tonnes of food waste diverted from Landfill to Anaerobic Digestion plants
  • 99% service level agreement exceeded Q1 – Q4 2016


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