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20th September 2013

Pledge tree flourishes on SWR stand at the RWM show

Specialist Waste Recycling (SWR) once again stood out from the crowd at this years RWM show by doing something a bit different. 


Inspired by a challenge laid down to the waste industry by Wayne Hemmingway  OBE, SWR chose to invite show visitors to think about just how sustainable they are in their own practices, and to make a pledge which was recorded on  leaves that formed a blossoming tree through the 3 days of the show.  Visitors were invited to have a coffee, courtesy of Nestlé Professional, whilst they put some thought into the green commitment they could make.


The campaign started online in the run up to the show, and SWR has thus far received close to 200 pledges from people representing businesses in the waste industry such as Viridor, Simply Waste, Shanks and Tarmac, as well as other companies such as Nestlé Professional, RBS, Spirit Pub Company and even Wayne Hemmingway himself has made a pledge.


Pledges have come largely from people in the waste industry and those with a sustainability related role within their organisations, and range from individual commitments such as increasing food waste recycling at home and cycling to work, through to company level pledges such as reducing energy consumption across business locations and moving towards a paperless office.


In the name of sustainability, SWR staff once again donned their colourful clothing made from random offcuts at this years RWM and almost all elements of SWRs stand have been redeployed for use elsewhere within SWR offices and staff homes.


Commenting on the success of the campaign, Giles Whiteley, CEO of SWR said, “We are really pleased with the way the pledge wall was embraced. It is our desire that this be the start of a broader conversation across our industry about how we can take a more proactive lead in sustainable practices”.